Choose what to allow
You can browse the site, view the catalogue and contact Rubi without agreeing to optional features. Usage measurement, advertising measurement and personalisation are off by default. You can allow each purpose separately, reject all optional features or change your choice at any time using the cookie button. Dismissing the notice is not consent; closing the preferences window without saving keeps your previous choice.
Usage measurement with Google Analytics
Updated 9 November 2026. The site uses Google Analytics 4, with measurement ID G-6LZ1C2F6H4, to understand which pages are viewed and improve the browsing experience. Analytics loads only after consent to usage measurement. Rejecting or closing the notice leaves it off. Analytics remains disabled in local development even with consent, so site testing does not affect visitor statistics.
With your consent, Google may receive page-view and usage data, the page title and URL, the referring domain and technical information about your browser and device. This integration does not send names, phone numbers or enquiry content from forms. Query parameters and URL fragments are excluded from the page address used for measurement. It does not use a personal user ID, Google Signals or personalised advertising.
Google Analytics may store cookies named _ga and_ga_6LZ1C2F6H4, which distinguish visits and browsing sessions. On this site their lifetime is up to 180 days, without automatic renewal on every page view. Withdrawing consent stops measurement and deletes these cookies on the site’s domain. It does not delete information already sent.
Google processes the information and may use servers outside Israel. Data retention at Google depends on the Analytics account settings and differs from cookie storage in your browser. Further information: Google Privacy Policy andHow Google uses information from sites using its services.
Advertising measurement with Google Ads
The site includes Google Ads tag AW-18509591424. It is activated only with consent to advertising measurement, separately from Google Analytics consent. It may send Google the page URL, technical information and ad click identifiers such as gclid, and store _gcl_ cookies to attribute visits to advertising. This information may be processed outside Israel. The integration does not send names, phone numbers or form content, and does not enable enhanced conversions or personalised ads. With your consent to advertising measurement, an enquiry confirmed as successfully delivered by the form system is reported to Google as a conversion with a measurement value of ILS 1. This is a reporting value, not a payment. A random submission ID is also sent to prevent duplicate counting, without contact details or enquiry content. Failed or unconfirmed submissions, and submissions made without advertising consent, do not trigger a conversion event. Withdrawing consent sets the Google advertising consent signals to denied and removes this integration’s advertising cookies on the site’s domain; it does not erase information already sent. Preferences remain valid for up to 180 days. Google’s data retention depends on the service and account settings. The tag does not load in the local development environment.
Uses that are not enabled
Meta Pixel, personalised advertising and Google Signals are not enabled. Automatic location-based personalisation is also inactive, and the site does not request access to your location. The browsing personalisation switch only saves a preference. Adding Google Ads requires a new choice; consent saved under the previous version does not activate it.
How is your choice saved?
Preferences use browser local storage rather than a cookie sent to the server. The record rubi.privacy.v3 stores the purposes you accepted or declined, the preference version and the saved and expiry dates. Your choice lasts up to 180 days. After that, optional features return to off and you are asked again. The component removes expired records when it detects them during browsing.
If you only close the opening notice, a temporary flag named rubi.privacy.dismissed.v3 in session storage. This prevents the notice from reappearing during the same session and does not authorise measurement, advertising or personalisation. It is removed when the tab’s session ends, depending on the browser.
You can also delete site data in your browser settings. Choices apply to the browser and device where they were made and are not shared with other devices. If local storage is blocked, a notice appears and the choice applies only to the open page.
Accessibility and display preferences
Accessibility menu choices are stored locally under rubi.accessibility.v1: text size, colour mode and enabled options. These are operational preferences only, without identification details or health information. They are not sent to the server and remain until you reset the menu or delete site data in the browser.
Motion and effects preferences
You can reduce motion using the button at the bottom of the site. If you do, the browser saves an operational preference named rubi.motion.v1 until you enable effects again or delete site data. This information is not sent to the server. The site also respects your device’s reduced-motion setting.
Sending an enquiry to Rubi
When you submit a form and agree to be contacted, your name, phone number and request details are sent through the website server to LEADER CRM so Rubi can respond. The form type, its location on the site and the page URL without personal query parameters are included. If you arrived through a campaign link, its UTM parameters are included to identify the source. The form does not store contact or campaign details in browser storage, and does not send enquiry content to Google Analytics.
A working copy of the enquiry and its delivery status are kept on the server for troubleshooting and preventing duplicates. Records older than 30 days are removed during automatic server cleanup. Rubi uses the details in LEADER to respond and manage your enquiry. Consent to a reply is not consent to advertising. To ask a question or request deletion, contact Rubi using the number below.
External services and links
Links to maps, WhatsApp and information sources open services with their own policies. Opening WhatsApp does not send a message; you send it yourself in the app. The Hebrew site font loads from Google Fonts through an external request that the preferences menu does not block. The hosting provider may process technical information to operate the site under its own policy.
A question about privacy?
You can call Rubi on 055-431-2704. The workshop is at 5 Basel Street, Petah Tikva.
