
Words that bring them to mind
A favourite phrase, signature or handwritten note can become part of the inscription. Together, we check its size, legibility and the best way to reproduce it.
Explore the optionsRubi brings your memories into the design, choosing stone, shapes and personal details that reflect your loved one’s character, passions and life.
Free, no-obligation advice · Nationwide serviceA new headstone, made to meet your cemetery’s requirements.
Direct workshop pricing. No middlemen.
Hand-carved forms, remarkable stones and details with personal meaning. Explore headstones shaped by conversations with families and the things their loved ones held dear.
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The messages we received, just as they were sent.
The headstone you imagine begins with the person you remember: their quiet nature, their joy in life, a love of the outdoors, or a small detail only your family knows. Rubi listens to those memories and shapes them into a design that reflects their character and life.
With 25 years of hands-on experience, Rubi combines imagination with precise, sensitive craftsmanship. From selecting the stone to the final engraved line, he works with you to bring your vision to life. Before work begins, you can see a 3D preview and refine it together until it expresses what matters to you.
Thousands of families have seen their memories take shape in stone. A headstone that reflects someone they loved, and a place to return to, remember and feel close.

You do not need to have the whole design in mind. One meaningful detail can be the starting point.

A favourite phrase, signature or handwritten note can become part of the inscription. Together, we check its size, legibility and the best way to reproduce it.
Explore the options
An engraved portrait, a book, a heart or a sculpted detail can reflect something of the person. We consider how to include it with care and restraint.
Explore the options
Glass, copper or stainless steel can complement the stone. The choice depends on the design, the fixings and the cemetery’s requirements.
Explore the options
Call or message us — whichever feels easier.
Tell Rubi about the person you want to remember: what they loved, what made them who they were, and the memories you want to preserve. He will bring your story and the design together to create a headstone that feels true to them.
From the first idea to a 3D preview and the stonework itself, you plan directly with Rubi, within your budget and without middlemen. Even if you are unsure where to start, a conversation is enough.
A new headstone, made to meet your cemetery’s requirements.
At our 2,000 m² workshop in Petah Tikva, you can choose the stone, see your design on screen and speak directly with the person who will make the headstone.

Explore more than 300 distinctive stones and boulders up close. Feel their textures and choose the material that suits your design.
At a design meeting, you can see how the stone, shape and details work together on screen. We refine the design with you before production begins.
We shape the stone to the approved design, then work on its surfaces and details.
Names, dates and personal words are engraved only after the family’s final approval.
We check every detail and prepare the headstone for transport and installation.
Every stone has its own character. Explore the materials, finishes and details to consider before you choose.
Which stone would you like to explore?
18 optionsSwipe to explore the stones
Colours and illustrations are a guide only. Choose from an actual sample or the stone intended for your project.
Dark granite
A dark stone for a clear, composed design. Keep the lines simple, or introduce lighter stone, sculpture and personal lettering. Depending on the lettering method, pale letters can create a strong contrast with the dark surface.
Grey granite
For those who prefer grey tones and a naturally grained texture. Samples vary in brightness, grain size and density. Use one shade throughout, or add a darker section to frame the inscription.
Warm-toned granite
Red granite brings colour through its natural mineral pattern. Make it the focus of the design or pair it with a quieter shade. The red can vary between slabs and finishes.
Stone sold in green shades
A choice for those drawn to green tones and a visible natural pattern. Similar trade names can describe different materials, so choose the actual slab you like and confirm its precise stone type.
Stone with natural movement
Sold as Orion Blue, this stone has grey-blue tones and a flowing or veined pattern. The slab and cutting direction shape the design, allowing the headstone to follow the movement already present in the material.
Distinctive colours and patterns
A selection of distinctive colours and patterns from the stone currently available. This group has no single appearance or specification: choose an actual stone, then plan the cuts, combinations and lettering around it.
Light limestone
A limestone in cream-white and yellowish shades, also known locally as “Hebron marble”. It suits simple designs as well as more detailed, personal work. Your choice includes colour, cut and finish.
Warm-toned limestone
A limestone in warm beige and cream, with a natural texture that varies with the stone and its finish. It suits light, warm designs; the surface can emphasise the texture or be worked to look smoother.
Light marble with natural patterning
An industry term for marble imported from Turkey. Marmara varieties often have a white-grey background with grey bands. Their direction and strength vary and should inform the design and inscription layout.
White marble from Greece
White marble from the Greek island of Thassos, for a particularly light appearance. Grades differ in shading, crystalline texture and veining, so choose from the actual sample.
Dark volcanic rock
A volcanic rock known for its dark tones. A headstone can retain the rugged outer form while incorporating a worked inscription area. The shape of the particular boulder is central to the result.
Rock in warm reddish tones
Known for red and yellow tones and a strong natural character. Rough edges can be retained while part of the boulder is worked for lettering. Each block offers its own combination of colour, shape and texture.
A family of local stones
Jerusalem stone is a broad term rather than a single, fixed variety. Choose the stone actually offered, its colour and finish. Compare smooth finishes with treatments that emphasise the natural surface.
Stone with a natural character
A term used for stones from the Galilee, with colour and texture varying by source and material. For a natural look, choose a block with irregular edges and plan a clear surface for the name and dedication.
Chosen by the individual block
Yiftah stone is one of the workshop’s options. To choose it well, examine the actual block intended for the project: its shape, colour and texture determine the design direction and lettering options.
A form of material, available in different stone types
A solid-block headstone is designed around a real volume and shape. The block can be sculpted and worked or partly left natural. “Block” describes the form; the stone type is selected separately.
A selection of local boulders
Choose a boulder for its natural character from different local sources and materials. Start with the actual stone, then explore how to make it personal, readable and suitable for the plot.
Imported stone and boulders
Imported materials offer distinctive colours, textures and shapes. Origin alone does not establish suitability for a headstone; check the particular stone and whether it can be worked and installed as planned.
You can choose a Bespoke headstone, Heart-shaped headstone, Book-shaped headstone, Family headstone or Pet memorial. We will check its suitability for your stone and location.
You can also explore engraving and personal inscriptions and combinations with glass, copper or stainless steel, depending on the design.
From a personal memorial to a community or institutional project, we plan stone, sculpture and inscriptions around the site, purpose and budget.
Choosing a memorial is an important, personal decision. With Rubi, you receive careful craftsmanship, clear explanations of options and prices, and patient support from the first conversation to completion.
We choose the stone, design and inscription with you, then make the memorial in our workshop. Every project reflects the family’s wishes, plot dimensions and cemetery requirements.
We agree the installation date in advance and commit to the approved schedule. Tell us about any ceremony or planned family visit so we can plan around it.
Warranty cover extends up to ten years, depending on the work and agreed conditions. Your quote states the period and coverage, so you know what is included and whom to contact.
Before work begins, you receive a detailed quote listing the agreed materials and services. We plan within your budget, with payment on completion under the approved offer.
From our Petah Tikva workshop, we provide design, production, delivery and installation throughout Israel, coordinated with the cemetery. A dedicated contact supports you throughout.
We answer your questions, explain the options and give you time to decide. We want you to choose calmly and with confidence. We observe Shabbat; Friday visits can be arranged.
A dedicated contact and a detailed quote before work begins.
Start with a design you like and your budget. Together we will check what suits the plot.
Review a 3D model together, refine the details and approve the design before stonework begins.
We work the stone in our workshop and coordinate installation with the cemetery. Payment is on completion as agreed.
Work directly with the workshop making your memorial, without intermediaries. Share your budget and priorities with Rubi, and together we will choose the materials and details that feel right.
Stone, dimensions, finishing, lettering and installation affect the price. Choose with a detailed quote in hand before work begins.
Payment on completion, according to the agreed quote.
Tell us what you have in mind. We will explore the options and help you choose a dignified, handcrafted memorial at a fair price.
Need a memorial, engraving or restoration? Tell us about your project →
Choose an area or search for the cemetery. We can help select your memorial, check local requirements and coordinate installation.
Choose your region
41 cemeteries in the guide
Try the city name, or contact Rubi and we will check the location together.

Tell Rubi where the cemetery is. We will check its requirements and explain suitable options in a free, no-obligation consultation.
Does an existing memorial need attention? Send an overall photo and a close-up of the problem so we can assess the options.
Faded lettering, missing letters or a new inscription: we assess the original method and choose a compatible approach.
We assess the stone and finish before recommending treatment. Cleaning or polishing depends on the material and its condition.
A crack, damaged component or structural alteration begins with photographs and an assessment, followed by a clear scope of work.
Some choices are best made in person. Explore over 300 distinctive stones and boulders in our showroom, feel their texture and compare shades. With Rubi, find the stone that suits your story.
Develop your idea in a planning session with a 3D model. See how the memorial will look, ask questions and refine details before we start working the stone.
Workshop, showroom and bespoke design5 Basel Street, Petah TikvaChoose in person from over 300 distinctive stones and natural boulders.
See your idea take shape on screen before the first cut in stone.
Rubi oversees design and production, with direct workshop pricing and no intermediaries.
From prices and stone selection to installation, these answers help you choose a memorial that suits your family and budget.
Select a question to read the answer.
Start with your budget. Price depends on stone, dimensions, design complexity, lettering, additions and installation. We will discuss your priorities and explain the cost of each option. A simple, well-proportioned design can be personal and dignified without complex sculpture or expensive extras.
To understand a quotation, ask about three parts: materials, workshop work and work at the cemetery. An irregular rock may need substantial preparation of its inscription area, while a simple memorial may include a portrait or lettering that requires separate work. Access to the plot can also affect installation.
With a defined budget, compare two alternatives and identify the changes. A lower price is useful only when you know what has been omitted and what remains included, especially the base, installation and inscription.
Read the full guide to understanding a quoteYes. A consultation with Rubi is free and carries no obligation to order. Call or message on WhatsApp with an example you like or the memory you want to honour. Rubi will listen and help match the idea to your design preferences and budget. You need not arrive with a finished plan.
To make the conversation useful, start with three points: who the memorial is for, what you know about the burial location and the decision you find hardest. One family may be choosing between two stones; another may not yet know what can be installed. These require different conversations, and neither needs a tour of the entire catalogue first.
By the end, you should understand which details remain outstanding and who will check them. If you want a quotation, we can gather the information it requires. If you are still exploring, take time to compare options and discuss them as a family.
Before work begins, the quote lists stone, dimensions, design, wording, delivery and agreed installation. We identify exclusions and separate charges, including any direct cemetery payments. Any later change is discussed with its cost and timing implications before it is carried out.
The quotation should also define the limits of the work: whether removal of an existing memorial is needed and included, who supplies the portrait image, and how additional foundation work would be handled. If you selected a catalogue example, record its number and your requested changes.
Before approval, read the document as though someone absent from the discussion must understand exactly what will be made. Phrases such as “special finish” or “all accessories” need detail so comparison and handover use the same specification.
Timing depends on the stone, scope, design and text approvals, and cemetery coordination. Mention important family dates at the first conversation. We will assess what can be completed, agree a date and commit to that approved schedule.
Ask for milestones: when material must be chosen, when wording must be approved and when installation can be booked. This distinguishes family decisions from workshop and cemetery dependencies. A target date without the conditions needed to meet it is incomplete information.
A later change should be assessed against every remaining stage, not just manufacturing. Even a small addition may require another approval or component. A realistic, clearly agreed date is more useful than an early estimate made before the work was understood.
No stone expertise is needed. Begin with the appearance you like, budget and memorial type. We explain granite, marble, basalt and other natural stone, including colour, finish and care. View materials at the workshop; natural blocks and slabs vary, so the actual piece selected matters.
Compare samples in the finish you intend to order, rather than wet stone against dry stone or a polished surface against a raw one. Look at lettering on each option and whether the pattern competes with the text. A trade name alone does not describe every visual and practical property.
Ask how the particular stone should be cleaned, whether it needs specific care and what could damage its finish. Balance appearance, readable lettering and manageable upkeep within the permitted dimensions and your budget.
We coordinate with the cemetery and check the plot requirements before production. Give us its name and plot details so we can confirm dimensions, height, materials and any adaptations. We will explain design restrictions and agree a solution before starting.
When contacting the operator, provide the section and plot information available, and ask about dimensions, burial arrangement, lettering and planned additions. For verbal instructions, request a record or the relevant document, particularly for an unusual design.
Nearby memorials can inspire you, but do not establish what is currently allowed: they may have been built under different instructions or circumstances. Where there is doubt, submit your drawing and obtain an answer specific to the proposed work before manufacturing.
We agree the stone, dimensions and design before production, then approve the wording and layout separately before engraving. Check names, dates, spelling and decoration with us. Bring a reference or personal idea and we will adapt it to the memorial and plot.
Make one pass for facts: each name as the family wants it written, date order and abbreviations. Make a second pass for presentation: line breaks, relative letter sizes, any vowel marks and punctuation. Correct wording in a message may read differently when arranged on stone.
After a correction, request the complete revised proof before approving. An independent reader who has not memorised the wording may notice an omission others overlook. Keep the full approved version.
Yes. Inscriptions can be arranged in Hebrew, English, Russian, Arabic and other languages. Handwriting, a portrait or a meaningful motif may also suit the stone and design. We explain feasibility and cost before approval. A family member fluent in each language should check the final wording before engraving.
Decide how the name should appear in each language: a translation, transliteration or the spelling used during the person’s life. These are different choices and should not be left to a technical assumption. When combining Hebrew with a left-to-right language, check numbers, brackets and punctuation carefully.
Proof all languages together to assess balance and spacing. If nobody in the family can verify a particular text, seek language assistance before approval. Automatic translation is not a substitute for checking a personal dedication.
Payment is on completion under the agreed quote. Before starting, you receive the scope, price and payment terms. Any requested addition or change is also agreed before it is made.
Payment terms should also explain how agreed additions are handled and how completion is recorded. For a later enquiry, provide the order reference, a short description and photographs. Clear documents make the issue easier to assess than recollections of an earlier conversation.
Warranty cover is up to ten years, according to the work and agreed terms. Your quote explains the period and scope before you order. After installation, you can still contact us about the work, lettering or care—the workshop knows your memorial.
Ask how the warranty applies to stone, joints, lettering and separate components such as a portrait. They may involve different materials and coverage conditions. If periodic care is required, establish what it involves and which cleaning methods are unsuitable.
We manufacture in Petah Tikva and deliver and install across Israel in coordination with cemeteries. Start by phone with your plot details and design ideas. To see the stones, arrange a visit to 5 Basel Street, Petah Tikva, including Fridays. We observe Shabbat.
The city name alone may not be enough. Cemeteries in the same city can have different access routes, working hours and requirements, so identify the exact site. For an existing memorial, a photograph of the surrounding plot helps establish what needs checking before a visit, measurement or delivery.
Ask the quotation to specify transport, installation and any conditions affecting them. Families living farther away can organise choices through calls and photographs, agreeing in advance which stages need attendance and who receives updates. Distance then becomes a planned part of the process rather than a last-minute complication.
Have the cemetery name and plot details ready, along with a design you like and your preferred installation date. Let us know about any budget limit or draft inscription. You do not need all the answers: we’ll start with what you have, work through the details together and prepare a quote for the work you need.
For example, if you want a natural rock headstone but have not chosen the inscription, we can begin with the permitted dimensions and a stone with suitable space for lettering. If a long dedication must be preserved in full, send it early: it will affect the layout.
By the end of the conversation, aim to know what information is missing, who will obtain it and which decision comes next. You do not need to settle everything in one call.
Take your time in a free, no-obligation consultation. Tell Rubi what matters to you and explore the possibilities together.
Remembrance spaces, planting, portraits and choosing a memorial: detailed guides illustrated with our work.

A detailed guide to creating a remembrance space or memorial square: site selection, local coordination, stone design, accessibility, wording, budget and care, with photos and a printable planning sheet.
Read the guide
How do you plan a headstone with planting and seating? Explore planting areas, pebbles, benches, cemetery coordination and care, with three design scenarios and original photos.
Read the guide
Choosing a portrait for a headstone: source-photo quality, cropping without losing likeness, engraving, glass and ceramic options, placement and approval before production.
Read the guide
A new headstone from first decisions to installation: stone, design, personal words, cost, approvals and care, with photos and practical examples.
Read the guide
Explore headstone types, materials, designs, double and double-depth memorials, inscriptions and restoration. Photos and detailed comparisons help you choose for your family.
Read the guide
Headstone prices depend on stone, dimensions, inscriptions and installation. Learn to compare quotes, recognise extras and plan within your budget.
Read the guide
Call or message us — whichever feels easier.
Have an idea, a photograph you like or a question? Rubi will listen, explain the options and help design a headstone whose stone, form and details reflect what matters to you.
From the first idea to a 3D preview and the stonework itself, you plan directly with Rubi, within your budget and without middlemen. Even if you are unsure where to start, a conversation is enough.
A new headstone, made to meet your cemetery’s requirements.
Stone gives it form.
Memory gives it meaning.
We listen to your story and shape every detail.
Then we bring it to life in stone, by hand.